Wednesday 16 January 2019

VICTORIA'S SECRET INFLUENCERS




These Instagram posts are by 4 of Victoria's Secret's biggest social media influencers of 2018, including one the original angels, Adriana Lima who has been walked on their catwalk for 18 years. Each of the photos shown above by the 'new angels', supermodels Kendall Jenner, Gigi and Bella Hadid, generated about 9 million likes in total, which raised huge awareness of the fact the Victoria's Secret catwalk show was taking place and where you could watch it, although the Instagram account has 64.4m followers, the same photos of the angels only generated about 300,000-500,000 likes each on the official Instagram account. These supermodels are some of the most influential accounts on Instagram with a total of 168m followers between the three 'new angles', therefore their posts about the show gets more views on the catwalk, more engagement with Victoria's Secret's account than it would on any other regular day. The posts that have these models on them get around 500k-700k likes whereas any other normal post generates 100-300k likes, which further proves that these models' faces gets VS more engagement with their followers. Adriana's post thanking VS after 18 years of ruling their catwalk extravaganza, received 14,614,374 views which is about 10m more views than the catwalk got itself when it was aired on ABC and about 3m more views than it has received on Youtube. 



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