Here I made a brand positioning map so that I could get a good idea of who's Victoria's Secret's strongest competitors are. I found that the biggest competitors are Arie by American Eagle, Asos, Topshop and Savage X Fenty. These are the biggest competitors because they have decent quality and are being sold at a decent price. These stores are also either online or on the high street, which also means they are easily accessible, as well as this Asos, Ann Summers and Topshop all offer student discount, which could mean students (whom are a large part of their market), would prefer to buy from these stores instead of Victoria's Secret as its just as nice design and good quality but for a cheaper price.
No comments:
Post a Comment