My research on the lingerie brand, Victoria's Secret. By Georgia Rogerson
Thursday, 28 February 2019
Wednesday, 27 February 2019
MY BRAND MARKETING REPORT ON ISSUU
https://issuu.com/georgiarogerson/docs/final_brand_marketing_report4
MY FORMATIVE PRESENTATION
https://issuu.com/georgiarogerson/docs/presentation2.pptx
https://issuu.com/georgiarogerson/docs/final_brand_marketing_report4
MY FORMATIVE PRESENTATION
https://issuu.com/georgiarogerson/docs/presentation2.pptx
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LOACTION RESEARCH
Me and my group explored various locations in Sheffield to find the best places to shoot both our film and have a photoshoot, including The ...

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Here I made a brand positioning map so that I could get a good idea of who's Victoria's Secret's strongest competitors are. I...
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Here is a SWOT Analysis I created so I could highlight the things going well for the brand, but also what is potentially going to n...
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This mood board reflects who I think Victoria's Secret's consumer market should look like. Instead of just targeting young girls t...