PROPOSED CONSUMER DEMOGRAPHICS

This mood board reflects who I think Victoria's Secret's consumer market should look like. Instead of just targeting young girls that are already feeling the pressure to be perfect, they should be feeling empowered by the brand to be comfortable with their own bodies. They need to target girls of every size, shape and skin tone, which will broaden their market and get more people in the shops. Some girls may feel uncomfortable to go into the stores and buy lingerie because they don't look like the women advertising the garments they want to buy.