PROPOSED SOCIAL MEDIA / INFLUENCER MARKETING

In this mood board I wanted to capture the diversity that Victoria's Secret should be promoting. For example, they could look into seeing whether influencers such as Ashley Graham, Demi Rose and Nikita Dragun would promote the brand's new 'facial'. By using these kind of influencers, the brand can reach the women who maybe didn't feel included by the brand, such as curvy, plus-sized and transgender women. This means that the women will be more likely to buy from them as someone famous that they trust is promoting it. Therefore, Victoria's Secret can still post the photos they do now, but they can use women of all shapes and sizes. I propose that the brand does a new campaign to release the new, inclusive  Victoria's Secret, they could do something surrounding the perspective of all women being their own angel.