VICTORIA'S SECRET WEBSITE

As well as the Instagram, the Victoria's Secret website is also filled with tiny waists, 'perfect' tummies and breasts, which is creating a false reality to a lot of girls shopping on the website. For every item, it is modelled on these size 0 models, which makes women feel as though they have to look that way in order to look good in the product they are buying. Now that its 2019, as such a huge brand they need to be more inclusive with the models that they are using order to stay a strong competitor in the lingerie market. From the website you can instantly see that this a brand that selling sexy lingerie therefore they're using models which they think sells the underwear best, as if it looks good on the model, it makes the product look better. Although, it is not just women who buy on this website, a lot of men will buy stuff for their partners, so the website needs to be simple to navigate and also have sexy models that will make the products more desirable for the men to buy. Victoria's Secret are aware about catching up in the market with being more diverse, but they know who they're selling to and that sex is what sells for their company. The website creates edits for every season and occasion, such as Valentine's Day and Christmas and also have collections such as a bridal boutique, a lace shop and a satin shop. This creates a large variety of underwear that is available, from comfortable everyday to sexy lace lingerie. The prices range from a selection of 5 simple panties for $28 to teddies being sold at $68, price depending on the sexiness of the underwear.