CURRENT BRAND MARKET POSITION AND COMPETITORS

I created two mood boards to display the competitors, one for the US and one for the UK, as these countries are were Victoria's Secret is most popular. In the US competitors moodpboard, I included three main lingerie brands like Chromat, Arie by American Eagle and Savage X Fenty, which are the biggest competitors of Victoria's Secret in the US. These competitors use diverse models in their marketing and catwalk performances. Then in the second moodboard of UK competitors, I displayed two huge high street underwear stores, Boux Avenue and Ann Summers with images of their Instagram, website, store layouts and images of models wearing the garments. They are the biggest competitors in the UK because they are on every high street and shopping centre in the UK, with Ann Summers having 140, and VS only having 24 stores. They also have very similar designs in their lingerie garments, but for a lower price with offers of discounts and frequent sales.