CURRENT CONSUMER DEMOGRAPHICS

In this mood board I wanted to paint a picture of the typical Victoria's Secret customer, I included images of their models because they are the image that the consumers aim to look like. Victoria's Secret is seen as a luxury item to have, so people buy the items for the label. The main demographic for their consumers is women between the ages of 16-25, often of middle class. As many of the items are quite expensive in comparison to underwear you find in stores like M&S, girls buy from them to feel good, so they are usually girls that care about their appearance a lot. I included some screenshots of Youtube videos of girls displaying their 'hauls' from Victoria's Secret. As you can see, the girls all have a similar look, perfect teeth, hair, skin and of a slim figure, around the ages of 18-21.