PROPOSED BRAND MARKET POSITION

This mood board presents how I think Victoria's Secret should perceive their brand, firstly they can do this by using more diverse models to show off their garments. I think in order for the brand to revive themselves would be to be more inclusive to natural 'imperfections' such as stretch marks, skin indifferences and also use models that are plus-size, transgender and curvy. This would mean the brand would be able to reposition themselves above their competitors who do use diverse models, as Victoria's Secret will always be a favourite for their designs. It needs to be perceived still as a luxurious and sexy lingerie brand, but change the people they use to promote their garments. I think that the idea of an 'angel' needs to be more emphasised, such as making the consumer feel like they are a part of the brand and becoming their own angel.