Victoria's Secret know who they are selling to, and with 80% of women wearing the wrong bra size, the brand have taken it upon themselves to start promoting bra fittings more. The brand have been doing this for quite some time now, as in July 2017 I want to the Clothes Show Live in Liverpool, where Victoria's Secret had a stand offering out bra fittings in which you could them receive a voucher for 30% off a bra of your choice. This is a great way for Victoria's Secret to get more people into their stores buying bras which can range from £18-68. It means that once the thousands of girls who went this event find out they have been wearing the wrong size, they will use the voucher to buy one discounted bra but then treat themselves to a few more bras to replace the ones they have been wearing that don't fit. This is a great marketing strategy to get more bras sold, as the standard lined, wired bra is about £38, so if you needed a few you'd be spending about £120 on bras as you've been wearing the incorrect size which particularly can effect your growth if you are still growing. They also promote bra fittings on their website, Instagram and in store free of charge, making women who sees these advertisements, go into the stores to get measured because they realise they either have never been measured or haven't for quite some time. After going into the Leeds store of Victoria's Secret me and my sister were looking through the bra sale when a sales advisor from the store asked if we would like to get measured. The women took us both into a changing room and made us both feel really comfortable as she could tell my sister was nervous, and measured us and gave us lots of advice about what style of bra we should look at, and the different deals that were available in store. My sister and I left feeling happy and bought a bra each from the sale and felt really impressed with the service we received.
No comments:
Post a Comment