Victoria's Secret promote themselves to be a desirable, luxurious and sexy lingerie brand and they do this through their Instagram, website and fashion shows. By using slim 'perfect' models, they are building an image that many girls use as a 'goal' which makes their products more desirable as the consumers what to look like the women they see modelling the garments. Their social media consists of many photos of the angels, and their website follows their classy sexy aesthetic, with a simple white webpage with large photos from campaigns from different collections and new releases. Victoria's Secret is religiously supported by some of the biggest supermodels; Kendall Jenner, The Hadids, whom are consistently promoting their lingerie on their Instagram pages to their millions of followers.
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LOACTION RESEARCH
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